Sunday, July 22, 2007

The halo effect has nothing to do with the game on Xbox.

Three times in the past two weeks people have brought up Apple's iPod/iPhone campaigns and asked me to write copy in that style. I don't think they realize that 99% of iPod advertising doesn't employ words, just money shots of fresh-faced silhouettes fondling the product.

The web site doesn't have any fabulous turns of phrase. The copy ranges from huh? ("gapless playback") to zzzzz ("Now starting at $249.") to vaguely idiotic ("iPod makes an ideal companion.").

Don't get me wrong, a lot of it's good. Very good. I'm just saying I think this fixation has less to do with the writing and more to do with the product. iPods and iPhones are awesome. You could write anything and that shit will still sell.


I just sold 1,000 iPods. What's up, Jobs? Where's my cut?


Anonymous said...

this world really sucks in that someone with your talent is working in - ugh- advertising.

mintzworks said...

Anonymous is unfortunately not dealing with reality. To Wit:

"Bud. Weisss. Errrrrr."

"Cuckoo for CocoaPuffs!"

"The Quicker Picker-Upper"

"Plop Plop Fizz Fizz."

These are right down GGM's alley!!!

Her next big slogan?

"So big you just can't fuck it"