Hooray for Progress!
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Reebok ad, 2010
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5 comments:
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Seeing that 1995 ad actually makes me feel a lot better about our current situation, not worse. The whole notion of "let me play sports" was related to Title IX and the lack of funding for equal access to sports in schools for girls. Now that kind of commercial probably wouldn't make sense since most girls have grown up with girls soccer and basketball teams in their schools. That's kind of cool to think about.
Title IX was passed in the early 70's. I agree that with you on some level but this is more about media influence and perception. The Serena Williams are being replaced by Amanda Beards in the pop culture lens and it's sad to see.
I agree. Regarding Title IX, this is what I was thinking of in the 1990's. Originally Title IX wasn't explicit about sports. I remember this was in the news a lot... FROM WIKIPEDIA: "The last major piece of Title IX legislation was the passing of the Equity in Athletics Disclosure act of 1994. The act, sponsored by Illinois congresswoman, Cardiss Collins, required federally-assisted higher education institutions to disclose information on roster sizes for men’s and women’s teams, as well as budgets for recruiting, scholarships, coaches’ salaries, and other expenses, annually.[7] This allowed for much better monitoring of Title IX compliance."
Oh, also, I had just seen this commercial a couple days before your post, so I'm probably a little biased. I think you'll love this. It makes me want to work out.
http://www.youtube.com/watch?v=Wkt0Q6p33fo
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