Wednesday, October 24, 2007

And How

photo by GammaBlog

I kinda wish I had done this.

I mean, I don't really agree with the paint color. Or the choice of messaging. If you want to target the real rapemakers you go after ESPN and Jack Daniels.

But the spirit is there.

I dislike American Apparel not because they use sex in their advertising. I dislike American Apparel because they put on airs that they're socially progressive while using the tits and ass of emaciated youngsters to move product.

(Yeah, yeah. Erin. Bitch, bitch, bitch. We've heard it all before.)

Right now AA is doing some DUDE! WE'RE GOING TO DRESS UP LIKE SCOOBY DOO! DUDE, TYLER, DUDE. DUDES! HE'S GONNA MAKE THE PERFECT SHAGGY!

I have another idea:

NATIVE AMERICAN APPAREL



Is good, no? Perhaps a little offensive, but on-brand with the rest of their advertising...

8 comments:

MW said...

I agree with you 100% on American Apparel, but I have a problem with the sentence they used in their (arguably righteous) vandalism.

Saying that skimpily-dressed women in ads are responsible for rape is akin to saying that the homo sapien male, who can walk upright and use their cerebral cortex for higher reasoning, somehow loses all control at being shown in a giant ad what's been all around them, under clothing, their whole life. That's almost as much bullshit as "she was asking for it". Almost.

A guy who will rape a woman is fundamentally different from a guy who will not. There is no stimuli you can show one that will turn them into the other. It's not like murder, where there can be a good reason (like self-defense). Rapists are rapists, whether the AA ads exist or not. So yeah, blaming AA for rape is a red herring. Blame them for being hypocritical dickheads with bad taste.

(I know that you know all this, I'm just preaching to the choir.)

Belly said...

Yeah, I guess my only concern is the ambiguous nature of that graffiti.
Is the graffiti-doer suggesting that the sexy ads are turning dudes into David Copperfield (um,no), or are they suggesting that a woman is implicitly asking to get raped by being sexy and flaunting her sexuality?


I agree that American Apparel ads are stomach churningly sexist, but they are effective at selling a tired, boring product.

Erin Bradley said...

Yeah, the messaging really leaves something to be desired.

I think the author meant it to say 'Hey, this ad is sexist,' but:

1. It goes too far by implying that sexual imagery directly leads to rape. Very few people are going to agree with that sentiment.

2. The wording is unclear. Read the wrong way, it could be taken as 'Hey, look at the slut bending over in this picture!'

Sarah B. said...

I hate American Apparel because their shitty-ass cheap T-shirts shrink and unravel after you wash them twice.

Sabina said...

What about the fact that their clothes are boring and overpriced, or that their pervy CEO constantly masturbates in front of his employees?

OLT said...

i saw that sign two nights ago.

it made me feel embarrassed to be a woman, like i can't be sexy without inviting problems. i think the AA ads are often really hott, they really don't bother me, i just wish they showed more GUYS in sexy poses. how about a guy naked except for a warm winter scarf wrapped around his neck and one strategically placed knee sock.

Erin Bradley said...

Yes, but if they included an equal number of sexy males showing just as much skin as women, they'd actually be *different*. Next thing you know they'd star showing fat girls and old black women and all hell would break loose...

It's pretty sad when Calvin Klein beats out a supposedly hip company for an even display of nudity across genders.

Anne said...

I actually think there is an element of truth to this statement. Granted, not every man who sees this ad is going to be inspired to go on an L&O-style serial raping spree, but it is media images like this that contribute to an unhealthy attitude toward women. Ads, TV, porn, etc., depict women in completely unrealistic ways - they are images whose sole purpose is the sexual titillation of men. The message "she won't ever say no to you (if you use this product)" undermines the fundamental tenet, "no means no." Let's not forget that the most common type of rape is date rape, and the most common defense is that the woman wanted it too, even if she protested at the time. It's cases like these where the true impact of sexual objectification (promoted by ads like these) on the average, non-pathological man becomes clear.